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My Cat Tried Export Churu

The other day, I picked up a new pack of Churu for my cat—and noticed something interesting. The label was all in English. Turns out, it was an export version made for overseas! That’s when I realized. Churu isn’t just a Japanese thing anymore. It’s taking over the world.



If you don’t already know, Churu is this magical, creamy cat treat that you squeeze right from the tube. My cat lives for it. And honestly, it’s super fun to feed.



Seeing that export label got me curious, so I looked it up. Churu’s now sold in over 30 countries, including the U.S., Europe, and all across Asia. It’s become a global sensation—partly thanks to social media, where videos of cats losing their minds over Churu go totally viral.


So yeah, I thought it was just a cute Japanese snack. But it turns out, it’s a worldwide cat obsession. And now my cat and I are part of it.


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