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Labubu- little monster


Have you seen that fluffy little monster with sharp teeth called Labubu? It’s a super cute character from China, and it’s everywhere right now!

Labubu is part of the “POP MART” series, and its popularity is exploding. It’s not just a toy—it’s an economic force. Sales are skyrocketing, and the company’s value has reached billions. Labubu has collaborated with fashion brands and celebrities like BLACKPINK’s Lisa, and it even appeared in global auctions.

It’s also getting big in Japan, with stores opening at places like Narita Airport.

 What impressed me most was how a single designer could create something that turned into a global phenomenon. It made me realize how powerful character design can be—not just as art, but as business. It’s not just about being cute—it’s about building a brand that people connect with. I found it both inspiring and thought-provoking.


コメント

  1. moe2025年6月20日 1:34

    I see LoveBu a lot on social media these days.

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  2. Yua 2025年6月20日 3:34

    This is the first time I've heard of this character. I think a lot of people will be fascinated by how cute he is.

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  3. Kosei Inoue2025年6月20日 5:50

    I strongly sympathize with the idea that designers have great power.

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  4. Yua.T2025年6月22日 6:37

    I thought it was amazing that a character that originated in China could collaborate with a famous Korean artist and have a store in Japan.

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  5. Takahashi Hinata2025年6月22日 23:23

    I also often see articles about this character. It was clearly found that cute characters are easy to become popular and have a very high economic effect.

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